Why Your Competitor Outranks You With a Worse Website
Why Does My Competitor Outrank Me? You’ve seen it. Their site looks like it was built in 2017 and has never been touched since. The...
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Why ChatGPT Mentions Some Businesses and Ignores Others
Why Does ChatGPT Mention Some Businesses and Ignores Others? You asked ChatGPT to recommend a tool, a service provider, or a local business in your...
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Humanify Content Grader WordPress Plugin: Avoid AI Slop
Humanify Content Grader We wrecked it. The internet is now filled with spammy, unreadable content. The average blog post published today was written by a...
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5 Things That Break on WordPress Sites When Nobody's Maintaining Them
WordPress Maintenance Tips A client came to me last year with a WordPress site that had not been touched in eight months. No updates, no...
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The Best Free SEO Chrome Extensions Worth Actually Installing
Best Free SEO Chrome Extensions Most lists of SEO Chrome extensions are written by people who have never used them in a real workflow. They...
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Why Your WordPress Site Speed Is Costing You Customers
WordPress Site Speed We ran our site through GTmetrix this week. Here’s what came back: A grade, 96% performance, 97% structure, LCP at 1.1 seconds,...
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SEO SnapShot Chrome Extension
SEO SnapShot: Free Chrome Extension That Audits Any Webpage in Seconds If you do any kind of SEO work, you know the drill. Open a...
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The Reddit Paradox: Why ChatGPT Reads It But Won't Cite It
The Source ChatGPT Trusts Most Is the One It Never Credits A strange thing happens every time ChatGPT answers a question in your industry. It...
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Why ChatGPT Ignores Your Page Even After Finding It (And How to Fix It)
ChatGPT Ignores Your Page: How to Fix It Most SEOs chasing AI visibility are solving the wrong problem. The conversation tends to center on ranking,...
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The Space Pen Problem All Over Again: Why Using AI Doesn't Always Mean You're Moving Forward
@itsallykrinsky pls don’t do this #ai #vibecoding #techcareer ♬ original sound – ally krinsky Shout out to Ally Krinsky for a great story that made...
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What Bing Rankings Reveal About Your Google SEO Gaps
What Comparing Bing and Google Rankings Can Tell You About Your SEO Most SEO professionals spend their time obsessing over Google, and for good reason: Google...
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Font Finder Chrome Extension by Ethical Champ
I Built a Chrome Extension Because I Was Bored 🙂 I love fonts. Probably more than I should. When I’m at a restaurant, I’m more...
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6 Quick Tips After Your WordPress Site Has Been Hacked
WordPress Monthly Management Service Just recently, Ethical Champ launched a WordPress Monthly Management Service. This is geared toward business owners looking to offload the hassle...
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SEO Case Study: Upwork Client From 2025
SEO Case Study From Page 2 to Page 1: A 10-Month SEO Turnaround When this client came to me, their site had good traffic potential...
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SEO Rant: Exact Match Domains Shouldn't Work in 2026... But They Do
SEO Rant: Exact Match Domains in 2026 An email hit my inbox last week with an upset business owner who discovered a competitor was outranking...
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SEO for Plumbers: How to Get More Local Calls Without Paying for Ads
SEO for Plumbers Most plumbers who have tried SEO before have a bad taste in their mouths. They paid an agency a few hundred dollars...
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