The Benefits of Having A Business Blog

Written by Jackie Pearce

Why Your Business Needs a Blog

When it comes to spreading the word about your business, it seems like there are endless options. Facebook ads, Google ads, social media accounts, print ads… The list is never-ending. However, the last thing you want to do is waste time or money, which is why you should blog.

“Blogging? In 2018? Isn’t that dead already?”

Actually, blogging is far from dead. Quality content is still more important than ever, but it has to be done right. A lot of marketers are just upset because cheap, low-quality content is slowly dying off, as it should. While blogging might seem time-consuming, the ROI is endless if you do it right. When you put a focus on your customers and solving their problems, blogging is one of the best ways to spend time and money to grow your business, and we’ll show you why.

Lead Generation

Data from 2015 shows that B2B businesses with a blog bring in 67% more leads than companies that do not. Instead of spending all of your time having to cold call, go to networking events, or spend money on advertising, a blog is a 24/7 salesperson. Instead of focusing on one person at a time, your blog has an endless reach, and it doesn’t shut down during business hours. At any moment of every day, someone can read your blog. As a business owner, you only have so many hours in the day. You can keep doing your regular marketing while adding a blog on the side, so you don’t have to spend as much time chasing each lead one by one.

The more you blog, the more reach your site will have which increases your chance of landing new customers.

Quality Leads

Not only will your blog bring you new customers, but it will bring in the right kind of customers. When people read your blog, they’ll know whether you’re someone they want to work with or not. By the time they reach out to you, they already know who you are, what you believe in and what kind of results they can expect. You won’t have to spend as much time convincing them. When new people stumble upon your website, having a blog can make you stand out and tell them who you are.

Putting Things in Perspective

For example, imagine you’re looking for a new personal trainer in your area.

You’re trying to find the best gym to work with, but you’re unsure what sets them all apart. Through all of your clicking around, you stumble upon a site that not only looks professional but also has a ton of blog articles you can skim through. The blog offers content on post-workout stretches, ideal meal plans for things like weight lighting or how to cut fat, even tips for how to accomplish new goals. The articles offer valuable information in terms of advice and technique, but also showcase the company’s knowledge, background, and beliefs at the same time.

Instead of listening to someone sell you over the phone, you are reading articles and seeing images from inside the gym that helps you project yourself working out there. People need visuals to help drive home a message. They also like to be able to put a name to a face.

When it comes to spending money, who do you think they go with? The company that just has a “CALL NOW!” button on their website or a site that offers free help, free tips and has success stories. When you help people, they’re happy to give you their money.

Satisfying a person’s criteria starts before they commit to reaching out to you. In fact, Demand Gen Report discovered that “47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.” Without that content there, they might have left your site never to return.

Share This

As you know, blogs can help with search engine optimization (SEO), but they can also help you get more reach on social media. Every reader has the chance to share your blog post and site on their social networks. For every single reader, you could potentially reach thousands of people. 94% of people who share blog posts do so to help other people in their network.

See It From The Customer’s Perspective

There is a higher possibility that someone would share a blog post like “10 Power Foods That Help You Get in Shape” or “7 Painting Tips That Will Save You Money” rather than a just sharing a company website domain name. Usually, the only time you see someone sharing the actual domain name of a company is when a person is giving a recommendation or knows someone personally that just launched a website. Sharing articles is very common in society. It’s how a lot of people learn new things. Sharing information is what has made social media so popular, yet there are still thousands of businesses that have never had anything shared on Facebook. Seems like a waste, doesn’t it?

With other forms of marketing, you usually are only able to reach one person at a time. With something like a Facebook advertising, you can reach a targeted audience but it’s not guaranteed that any of the people you target will click on the ad. There’s an even higher possibility that no one will share your Facebook advertisement within their network.

Average Cost Per Click in Facebook Ads – (Link Credit)

  • The average click-through rate (CTR) for Facebook ads across all industries is 0.90%
  • The average cost per click for Facebook Ads is $1.72

Adding Content for the Win

With a blog, you can build a connection with your customers while branching out your business and showcasing your knowledge.

Ethical Champ is a digital marketing company that focuses heavily on creating content for our clients. Investing in click ads such as Facebook advertising can be expensive and miss the mark. However, adding content into the mix can give you far more options with your monthly outreach marketing campaigns. With a blog, you can attract potential customers catering to their needs and questions all the while introducing you and your brand.

No time to blog? Learn more about our Blog Managment Services today and add and increase your conversion rate without having to do a thing.


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