Ethical Champ is a digital marketing agency specializing in Search Engine Optimization. We help businesses grow their online presence sustainably, driving long-term results without resorting to shortcuts or paid ads.
At Ethical Champ, we believe that ethical and strategic approaches to search engine optimization are crucial for unlocking sustainable growth. With over a decade of experience in SEO and digital marketing, we’ve honed our expertise to deliver results that matter, boosting traffic, improving rankings, and increasing conversions.
Transparency is Everything
At Ethical Champ, we believe that trust is the foundation of great SEO. We know that real, lasting results don’t happen overnight — and we’re committed to making sure you’re never left wondering where things stand.
Transparency isn’t just a buzzword for us; it’s built into every part of our process. From the moment we start working together, you’ll have a clear roadmap of what we’re doing, why we’re doing it, and how it’s progressing. We break down complex SEO strategies into simple, honest conversations. No jargon, no mystery, just real talk about what it takes to build sustainable growth for your business
Ethical Champ is an Anagram for Michael Patch
Mike tripped and fell into SEO back in 2008.
After winning an NFL pick’em pool at a local pub, Mike thought starting a blog would be a fun hobby. His goal was to write about sports and give his opinion on games and NFL players.
After a year of learning WordPress, Mike wrote an article that would set him on a career path for years to come. The article was titled “50 funny fantasy football team names.” These silly names were for those joining fantasy pools with friends and family. The article had a funny story and a list of play-on-words team name suggestions.
To Mike’s surprise, the article went viral and was the top search result on Google. Mike’s blog was seeing thousands of hits daily. After weeks of joy from his success, the traffic stopped. Mike later learned he had ranked for a seasonal keyword. The NFL season had started, and people were no longer looking for team name ideas.
Mike was obsessed with SEO. He had his first taste of ranking a high-traffic keyword and wanted to do it again. He became a sponge and spent the next three years attending conferences, reading digital marketing books, and watching SEO videos.
Mike began freelancing before getting hired by a digital marketing team. Mike then spent seven years as an in-house SEO for one of North America’s most prominent sports data companies.
In May of 2025, after more than a decade in the digital marketing space, Mike launched Ethical Champ, a digital marketing agency to help businesses grow their companies.
