What is Search Engine Optimization?
How does a web page get ranked #1 on Google?
Search Engine Optimization is a form of online marketing and promotion to get ones website on the first page of Google for search queries that are relative to your website. What that means is finding your website on the 1st page of a search result, using terms that people are entering that are related to your business.
Search engine optimization is the practice of optimizing an website by enhancing internal aspects to be able to boost the traffic the website receives from search engines like Google.
A person who works on Search engine optimization (or an SEO) consider themselves to stay in the broad area of website optimization (since lots of individual elements intertwine).
Google tries to provide the most useful information it can find to be displayed on the first page. The volume of information on the Internet is staggering. The Internet seems larger than our real world. Search engines have an enormous task to filter all of this information to provide something meaningful to the searcher in a matter of seconds. There are thousands of actual websites that could provide you with what you are looking for after clicking the “search” button, but to be ranked on the first page requires a combination of Page Authority, Link Building and Social Media.
Page Authority is the make up of a website or webpage that is perfectly optimized with the correct usage of keywords, title tags and content that earns the respect for a first page result. Although, having even a perfectly clean and SEO-friendly webpage is only really one piece of the puzzle to first page ranking results.
Link building is a difficult and skillful job that consists of acquiring links from other sites that are in the same niche as the website one is trying to rank. Many think that a link is for a person to click on to be transported to a new website, but in fact the link is a massive indication of rank. If a website has a valuable source of information, and hundreds of websites link to this page, search engines view and rank this source of information as valuable. Social Media can also be a huge indication of online popularity which Google and other search engines can use help factor in which page has more authority.
The competition of web pages, as well as your business competitors are all seeking to be ranked within the first three pages of search results. It is important that you seek out the right resources to help you optimize your pages and give you a fighting chance.
Why Does My Business Even Need SEO?
The easy answer may also be the most obvious, with smart phones being an absolute necessity in peoples lives, the ability to search or “Google” any type of inquiry makes first page search engine results must.
Search Engines like Google are normally working towards improving their technology to crawl the net more intense and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas, the right moves can net you thousands of visitors.