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Google uses a number of factors to determine how to rank your website in search results. Typically, these factors are either related to the content of a page itself or measurements of the authenticity of the site.
However, in 2010, Google announced that site speed would also begin to have an impact on search results, making the rate at which someone could view the content from a search result a factor. Unfortunately, the exact definition of “site speed” remained open to speculation. Nevertheless, best practices involve optimizing file sizes to make pages load faster. This includes compressing the code on your website and reducing the file sizes of things such as images.
Aside from the obvious benefits of improving your search results, even on a small scale, the noticeable loading time improvements will have a more positive impact on your conversion rate with your customers.
Content creation is the most compelling aspect of Ethical Champ’s SEO campaigns. Creating and promoting high-quality content can be far more effective than any aggressive advertising strategy.
Taking an outside the box approach to creating high-quality content that showcases your business or website in a different light will offer value to your readers indefinitely, and show off your skills even before they choose to pick up the phone.
A perfect example would be a “Top 10 List” article. A focused article on your demographic filled with information, tips, and solutions is a simple way to win over someone’s trust. The article would be entirely designed and promoted by Ethical Champ and used as a promotional tool that comes off as a helpful piece of information, rather than a pushy advertisement that people are now naturally ignoring throughout their everyday browsing.
On Page SEO Repair
On-page SEO is necessary as it is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.
On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals that are directed to a page. On Page is everything related to one individual page or post at your website.
On Page SEO is optimizing the HMTL (the code of your website) and the content on the page to be organized in a descriptive manner to help search engines like Google crawl your site easier to better understand the purpose and value of your site. Important articles or pages on your website that are bringing in organic traffic are top priority for ensuring they are optimized for best on-page SEO practices.
Ethical Champ filters all of your data and provides easy to read reports to save you time.
Utilizing Google Analytics will allow you to track important statistics and information about your website. Knowing how many people are using your site, where they are from, your most popular pages, and so much more can be extremely beneficial to your business, whether a large company or a small start-up, as it can help you to see how effective and successful your online presence is by displaying a breakdown of all of this traffic information.
The Google Analytics 360 Suite combines analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution for your business. Designed to deliver a seamless user experience, cross-product data integration helps your enterprise gain useful insights and get better results every day.
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click on the ads.
The ad service is largely focused on keywords.
Businesses that use AdWords can create relevant ads using keywords that people who search the Web using the Google search engine would use. The keyword, when searched for, triggers your ad to be shown. AdWords are the top ads that appear under the heading “Sponsored Links” found on the right-hand side or above Google search results. If your AdWords ad is clicked on, Google search users are then directed to your website.