What’s The Difference Between On Page and Off-Page SEO?
On-page SEO is making your website more visible to search engines. Off-page SEO is targeting traffic and back links from other websites with reference to your keywords.
Off Page SEO Campaigns
The concept of wanting more traffic is as common and basic as it gets to owning a website. People assume that advertising is the same as SEO, but that couldn’t be further from the truth. Ideally the perfect kind of traffic is getting links to your website that cost you nothing. Some go about this by trading links with other websites, but in my opinion this is a waste of time as it increases the amount of outgoing links from your site.
Content is king in the world of SEO, and article campaigns that feature articles on free websites that allow backlinks are a popular strategy. Still the real root to more traffic is more links, but to dig deeper, the more links the better Google respects your website and considers you to have more value.
Ethical Champ creates Off page campaigns that target the right kind of traffic that your website is seeking. Numbers mean nothing unless it results in sales. I target the audience that would be looking for the same type of niche your company offers, along with improving your websites page authority which helps you rank better for your keywords.
The following is a list of more common Off Page tactics
- Article Submission
Articles about your site, company or branding on high ranked article submission sites can bring in great link juice for any site.
- URL Submission
This sounds so obvious, yet so many people overlook it. Website URL submission is about getting more links to your website to help your website get ranked high on major search engines, thus getting more visitor traffic by, well, submitting your website URL to the major search engines. You can buy or subscribe to software that will do this, but it is quite possible to get a good return by submitting manually.
- Social Bookmarking
Social bookmarking is a way for internet users to store, classify, share, search and discover Internet resources that they find useful. Since social bookmarks are saved online, users are able to access them from anywhere – at home, at work or while traveling.
These lists can be accessible to the public by users of a specific network or website. What you need to do first is register with a social bookmarking site which allows you to store and tag bookmarks. Most social bookmarking services allow users to search for bookmarks which are associated with given “tags”, and rank the resources by the number of users which have bookmarked them.
- Forum Posting
Forum posting is a hands down alternative to paid advertising methods. Many overlook the forum signature or commonly called resource box – it’s a powerful free advertising tool for you.
- Affiliate Marketing
Affiliate Marketing is one of the best ways to get the word out about your website and can be done with very little technical expertise and therefore is easy to start-up. If you have a product or service you believe in, there are many options for bringing in excellent rankings.
- Press Releases
Well-written Press Releases can dramatically improve your sales, expose your company to the masses, and greatly enhance the image of your business or products. Publicity is the most cost-effective web traffic building marketing tool there is, and, surprisingly, web traffic can be generated by ink and paper!
Sounds strange, but acquiring links from blogging is a great web traffic arsenal. You will almost always find a “comments” link at the end of each post. Good blog commenters add to the discussion and are known as knowledgeable, informative, friendly and engaged. Join them!
Don’t forget that Facebook has full potential to attract more visitors to your website.
- Videos (Youtube)
Why not make a video and post to video sites too? More people browse youtube than you could ever imagine.
- Link Building
Last but not least is the importance of proper link building for your keywords. While getting links to your site may seem like an easy process, the right links from the right sites can drastically move your website up the google board to achieve first page results.
Read up on more of Ethical Champ’s SEO Pages