Why have a web site if no one can find it?
Search Engine Optimization (SEO) is about obtaining first page search results for keyword phrases or questions that people are entering into search engines every day. Being accessible is critical as customers are looking for a business like your’s daily, you just need to be found.
What is more surprising is that many companies are unaware of how people find them. Many companies are sitting on the cusp of booming sales as their website is ranked on the 2nd or 3rd page of a popular search term. By simply moving up the ladder and getting into a position where they are more likely to get noticed, they not only have a massive boost in traffic, but in potential sales as well.
Ethical Champ is an Online Marketing specialist that helps businesses of all sizes improve their online presence.
So how does this work?
Simple. Ethical Champ’s 4 step process to an SEO Campaign:
- Research- Find out what people want, what keywords they’re entering, and analyze how people are finding your business/ website.
- Target- Pick search terms that are popular, without too much competition, and that are obtainable.
- Optimize- Organize your website to better showcase links and content for search engines, with clean code that will get noticed.
- Promote-- Create content that drives traffic. Get inbound links from other sites, Get Social.
Many SEO companies will make things more complicated than they need to be. Behind all the links, articles, and images, the worlds biggest search engine is really one big popularity contest, and Google is the judge.
Google is far more advanced than you could ever imagine, it crawls your site a couple times a weeks looking for new updated content and articles. Google can see what other sites on the web are linking to you, along with social metrics like who shared your content with others. Quality ranking is a factor too; the time a person spends on your website and even the “Bounce Rate” is measured when Google is ranking your site. Bounce rate represents the percentage of visitors who enter a site and “bounce” (leave the site) rather than continue viewing other pages within the same site…everything is a factor.
While this may all seem overwhelming, it’s not. The 4 rules of Ethical Champ’s SEO campaign will discover all the strongest and weakest points of a website. Ethical Champ builds on what is working and repairs or strengthens the areas of need.
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Each SEO campaign will begin with research, as it’s the most important initial step. You never want to start driving before you have a clear map to the direction you’re going, otherwise you’ll get lost.
Targeting the wrong keywords could be a massive waste of time. Many people think they should just pick the most popular generic search terms, the ones that have the most traffic. While that may seem to make the most sense, the odds of getting your website on the first page of a massively competitive keyword could take a long time.
A keyword like “Baby” for example, will bring up everything and anything. Yet a more refined search phrase entered narrows down what people are really after. A keyword like: “Organic Baby Food” is more specific and more likely something a person would be searching. It’s to the point now where people have mastered search terms and questions, they know the more refined the search is, the faster and more accurate results they will get.
This becomes a strategic advantage when building an SEO campaign, while search terms like “Organic Baby Food” will be a popular search query, and could definitely be on the list of things to target, something like ”Organic Baby Food Stores in [your location]“ is a very targeted “Long-Tailed” search term that is an excellent search term to rank for.
Ethical Champ creates SEO campaigns that feature easy and difficult keywords to rank for. The easier keywords may not have a huge amount of traffic, yet the client can see the progress being made while the more difficult keywords edge close to the first page.
Using Google’s Adword Keyword Tool, one can get an idea of how popular and how competitive a search term is.
Contact me today for a free website evaluation!