While there are a million different steps to building links and gaining more traffic to your web site or business, it’s the little things that sometimes work the best.

5) Reach out to your customers

Create a section on your website that offers up-to-date news about your business. Try to write articles or posts on this section of your site a couple of times a week with either changes to your company, news or promotional deals. By creating buzz worthy news, you’re encouraging people to visit your site more often.

4) Meta Tags

Adding Meta Tags to your site is a simple way to create a “thumb print” to what your site is about. Some believe that Google doesn’t look at Meta Tag’s anymore when distributing page ranks, but  that doesn’t mean other search engines aren’t using them or that you shouldn’t create this simple bit of code. There are Meta Tag generators you can use to create the best key words and description to represent your site. Adding the perfect amount of key words can be very helpful, but don’t go overboard as too many or duplicate key words can actually hurt you.

3) Social Media

It may sound cheesy, but things like Facebook and Twitter really do work for creating traffic and hold weight as incoming links to your site.  You can create groups or pages on facebook and get employees to join and help promote your business.

2) The Right Type Of Link Building

Inbound links are very important in the eyes of search engines, but the more natural the link are better. When a link is pointing to your site you are seen as a place of reference and will earn more importance on the web, but if the site that has linked to you isn’t relevant to your niche than the link doesn’t really hold much SEO weight to your site.

People have been known to  buy links in articles and in sidebars on web sites, but the more natural the better. Link building is an art form and can be easy to do, although spamming is rookie mistake that you should never do.

1) Write an article for Ezinearticles.com

Ezinearticles.com is a great place to start for link building and can really allow you to show off your skills and knowledge. Ezine is a high ranked site with tons a traffic, just getting a one way link to your site alone is worth the time it takes to write an article.